Cookie policy
Last updated: 23 October 2026
Under the Privacy and Electronic Communications Regulations (PECR), we only use non-essential cookies and similar technologies if you agree. You can change your choice at any time: .
Essential (always on)
| Name | Type | Purpose | Duration |
|---|---|---|---|
| site_consent_v1 | Local storage | Remembers your cookie choice | Until cleared |
| attr_first, attr_last, lead | Session storage | Passes your enquiry details and the page or campaign you came from to the form you submit, and personalises the thank-you page | Deleted when you close the browser |
Advertising and measurement (only with your consent)
| Provider | Names | Purpose | Duration |
|---|---|---|---|
| Meta (Facebook/Instagram) Pixel | _fbp, _fbc | Measures whether our ads lead to enquiries and helps show them to the right people | Up to 90 days |
| Google Ads / Google tag | _gcl_au, _gcl_aw, _ga | Measures conversions from Google ads and site usage | Up to 13 months |
| LPA Direct | attr_first_90d (local storage) | Remembers the campaign you first came from for 90 days | 90 days |
Questions about cookies? Email info@lpadirect.co.uk.